FY19 APAC Sales Kick Off

As organizations embark on their own Digital Transformation journey, they remain focused on delivering an always-on, secure, scalable, and dynamic infrastructure to help their business compete and grow. Deploying a highly agile cloud infrastructure allows IT to be more nimble and adapt quickly when delivering cloud services to the organization and their customers. This session will provide a high-level review of the latest market trends and provide Account Executives an overview of how Red Hat’s cloud infrastructure portfolio can help customers along their journey to achieve an open hybrid cloud.

Nearly every Red Hat customer is investing in application modernizing and the development of new cloud-native apps as part of their digital business initiatives. We have tremendous value to offer with our product portfolio and services capabilities to help our customers become more agile because speed is the currency in a digital economy. In this session targeted at account executives, we'll review the business issues that customers are facing, the key use cases you should know about, and how to differentiate our capabilities relative to alternatives. We'll also review recent wins so you can learn from the best in the company. You don't need to be an expert in containers, microservices or DevOps to have a business conversation with execs, qualify opportunities and position Red Hat for the win.

IT environments are growing more complex, and the pace of technology change is only accelerating. This is forcing IT organizations to re-think how they install, manage, and operate their entire IT environments from bare metal, to virtual, cloud, containers, and beyond. Red Hat Management provides a set of IT Automation and Management capabilities that enable customers to more efficiently and effectively operate their sophisticated and hybrid environments. This session will introduce account executives to the primary Red Hat Management use cases that deliver near-immediate value to your customer's business.

Most organizations are stuck between a rock and a hard place; they need to maintain the applications that run their business today, and at the same time, they must adopt new technologies that will keep their business competitive tomorrow.

Join us to learn how to introduce new customers to Red Hat and show them how we can help them bring innovation to their organization with new technologies while also supporting and modernizing systems that run their business today by addressing critical infrastructure components such as operating platforms, virtualization, and storage.

We will also discuss how to create demand and preference for the Red Hat portfolio through the use of the IT Optimization sales conversation.

Business Agility has become key to the success of almost every Red Hat customer and organizations are realizing they require new infrastructure and middleware in order to adapt their IT infrastructure for Agility.

In this session we'll cover how Red Hat's new "Agile Integration" initiative combines Containers, APIs, Distributed Integration and Automation and how it is opening up new strategic opportunities with customers.

The session will include real customer transformation examples, information on how to uncover and explore opportunities and an overview of solutions. Relevant products include Openshift, 3scale API Management, Fuse, AMQ and a number of other Middleware products.

Containers, cloud and configuration automation, it all starts with Red Hat Enterprise Linux. Learn how to hunt for new Red Hat opportunities by pushing your customer’s view on the value of the operating system in a competition-obsessed world. When you challenge them on how to take control, gain confidence and have the freedom to innovate with a consistent foundation for the enterprise hybrid cloud, you'll retire quota faster. Hear from a veteran sales and product guru how to take your customers on a value-based journey of Red Hat Enterprise Linux, the gateway to selling the rest of the Red Hat portfolio.

We have heard from you that increasingly you are bumping into competitive situations against the companies and products within the Dell Technologies organization. Red Hat is going on the offense to gain and win mindshare and market share against these companies, and arming you with what you need to win deals and gain competitive footholds. In this session, we will talk about the many initiatives happening across the organization from engineering through sales, all designed to differentiate Red Hat and our portfolio. You will learn specific ways to win against VMWare, Cloud Foundry / Pivotal and the company overall, and how to use our partners to help us compete.

Winning with containers is a strategic priority for us to succeed as a company in FY19. Building on the content from the certification program, we'll bring out some of our best account execs so you can learn what it takes to win. We'll discuss the strategies they've used to get to the right sponsors and budget centers, develop the customer pain points and how our solution addresses them, how to out-manouver the competition and get past security and procurement teams.